Fourth of July Omni Channel Promotion

Each unique major shopping holiday creative is meant to be disruptive and shout sale louder than any other promotion that we run throughout the year. 

Using conceptual imagery to break apart from the day-to-day furniture images, I chose an environmental beach image that was inline with our seasonal direction and was appropriate for the time of year. To bring the concept together, I used a weathered script font supported by a rounded sans serif to mimic a sign you may see at the boardwalk. To nod to the patriotic nature of the holiday, I chose a traditional Americana color palette.

I then applied the look and feel of the sale across multiple channels that included online acquisition, and dedicated emails. Scroll below to see the creative applied in these applications.

Role: Art Direction, Illustration, Layout & Type Styling

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Copywriter: Jenn Bergin