Holiday Entertaining Bi-Fold Mailers

The objective of this mailer series was to inspire and engage our customers and bring her to site to make a purchase.

Alongside Birch Lane’s copy manager, identified seasonal editorial content to anchor each of the mailers around and show the evolution of the season. We supported each editorial story with relevant categories and product callouts to highlight value and quality. With channel best practices in mind, I selected images that showed the evolution of the season and showcased our diverse style offering.

Role: Layout, Type Styling, Imagery Selection, & Prepping Files for Printer

_____

Copywriter: Gordon West

Photography: Wayfair Photo Studio