Holiday Gift Guide
Birch Lane, Wayfair LLC
I collaborated with our PR team to create a holiday gift guide used to encourage magazine editors to feature Birch Lane products in their holiday issues.
Partnering with the merchandising and copy teams, I selected compelling lifestyle and product images to ensure we featured both core styles and a compelling product assortment. I kept the layout clean and simple to balance out our heavily propped, full images.
Role: Layout, Type Styling, Imagery Selection, & Prepping Files for Printer
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Copywriter: Lisa Lombardi
Photography: Wayfair Photo Studio
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