Holiday Wishes Salad Plates
Birch Lane, Wayfair LLC
During merchandising preparations for holiday, I partnered with the housewares buyer to design proprietary holiday wishes plates. The objective was to create four unique typographic designs to be sold as a set.
I explored playful typography and organic illustrations for seasonal essence. I hand-lettered each design, making the type feel more personal and welcoming. While each plate has it’s own standout design, the similar style of lettering and illustration ties them together as a collection.
These plates are still on Wayfair’s site today, with over 40 five-star reviews! Scroll down to read some of my favorites.
Role: Illustration & Type Styling
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Photography: Wayfair Photo Studio
CUSTOMER REVIEWS
Love love love these plates!! Ordered a few sets to give as gifts and they make everyone’s holiday snacks taste even better!
– Letitia from Boston, MA
★★★★★
I got so many compliments through the holidays with these plates displayed!!!
– Johnathan from Lebanon, TN
★★★★★
Very Cute. Will look nice with either a Santa or snowman theme with the black lettering on white background.
– Robin from Aiken, SC
★★★★★
Oh my goodness. These little plates are ADORABLE. So beautifully designed. These are so my style. I’m amazed by them and can’t wait to display them year after year.
– Emily from Buzzards Bay, MA
★★★★★
I got these as a Christmas happy for a work party. I never know what to get co-workers, and these will be used year after year. I am excited, they look as good in person as in the photo.
– Karen from Corinth, MS
★★★★★
CUSTOMER PHOTOS
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