New Mover Marketing Inserts
Birch Lane, Wayfair LLC
The goal of these direct mail pieces was to create an engaging mail piece for consumers that had just moved into a new home and introduce them to Birch Lane.
For these mailers, I worked in collaboration with the promotions and marketing teams to highlight top activating classes for new customers and feature a variety of products. Following direct mail best practices, I selected seasonally appropriate images that were a strong representation of the brand and showcased our core styles.
Role: Layout, Type Styling, Imagery Selection, & Prepping Files for Printer
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Copywriter: Gordon West
Photography: Wayfair Photo Studio
