Paid Social Ads

In an effort to help boost marketing spend on social acquisition channels, I created net new non-DPA (Dynamic Product Ads) ads to be used on Facebook and Instagram. With these paid refreshes I wanted to create an engaging ad that would make a customer stop and double tap while scrolling through their feed. In collaboration with copy and marketing teams, we brainstormed new tactics and creative levers to pull while still following known channel best practices.

Role: Layout, Image Selection & Type Styling

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Copywriter: Ellen Hill

Photography: Wayfair Photo Studio