Promoted Pins
Birch Lane, Wayfair LLC
Ahead of this channel relaunch, our team sat down with the Pinterest creative strategy team to learn best practices and share data around what makes promoted pin successful. Leveraging these marketing insights and past learnings, I created diverse templates to be launched and tested on the channel. I experimented with elements such as layout, number of images, silhouetted products, and typography editorial devices. Some templates I designed to feel more organic to the platform, to see if the user is more likely to interact with something that felt less like an ad.
Role: Layout, Image Selection & Type Styling
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Copywriter: Ellen Hill
Photography: Wayfair Photo Studio
