Southern Living Idea House 2019 Partnership

Birch Lane, Wayfair LLC

Summer 2019, Birch Lane donated furniture and decor to be featured in the beautiful Southern Living Idea House in Amelia Island.

My challenge was to turn this PR event into an inviting shopping experience where users could shop our product found in the home as well as looks inspired by the beautiful location. In partnership with the PR, copy, and promotions teams, I composed a layout that was simple and fresh by utilizing white space to complement the eye-catching photography provided by Southern Living. I mixed brand elements such as our brand icon in our standard circle badge with more organic, handmade elements such as a taped polaroid image treatment to highlight additional imagery.

Scroll further down the page to see how this site page was translated into emails.

Role: Layout & Type Styling

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Copywriter: Gordon West

Photography: Laurey W. Glenn (Southern Living)

MOBILE EXPERIENCE